The Power of Becoming True Blue
At ±ØÓ®ÌåÓý, True Blue PRO Dealers enjoy a local advantage as trusted leaders in water treatment. With extensive knowledge of ±ØÓ®ÌåÓý brands like, Autotrol, Fleck, and Pentek, they focus on delivering exceptional customer experiences.
Joining the ±ØÓ®ÌåÓý True blue PRO Dealer Network provides access to valuable services, exclusive digital tools for enhancing online presence, free local leads, and recognition as a ±ØÓ®ÌåÓý True Blue PRO Dealer.
What's In It For You
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MAXIMIZE ONLINE PRESENCE
- We receive over 500,000 visitors on ±ØÓ®ÌåÓý.com Water Solutions webpages each year and True Blue Dealers get a prominent listing on Find A PRO Dealer Locator and Where to Buy webpages.Ìý
- Further visibility benefits include a dedicated business webpage on ±ØÓ®ÌåÓý.com with a lead prospect form.Ìý

GET MORE BUSINESS
- In 2024, True Blue Dealers received over 3,000 hot homeowner lead from submissions!Ìý
- Join the True Blue PRO Dealer Network to receive in real-time, FREE ±ØÓ®ÌåÓý.com homeowner leads in your local area.*Ìý
- Report on leads in your Partner Center account, see your sales grow and get rewarded!**

GROW WITH ±ØÓ®ÌåÓý
- Get recognized by ±ØÓ®ÌåÓý as a leading and experienced local ±ØÓ®ÌåÓý True Blue Water Treatment Professional.Ìý
- Use the True Blue badge and post templates on your digital and social media webpages.Ìý
- Receive dedicated support atÌýTrueBlue@±ØÓ®ÌåÓý.comÌýand stay connected with the latest news regarding upcoming ±ØÓ®ÌåÓý growth opportunities.Ìý
*±ØÓ®ÌåÓý.com leads are delivered to the nearest True Blue PRO Dealer. Number of delivered leads vary based on the True Blue PRO Dealer’s location.
**Sales growth is not guaranteed. ±ØÓ®ÌåÓý provides free homeowner leads that submit water treatment inquiry forms on ±ØÓ®ÌåÓý.com.Ìý
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GET STARTED TODAY
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- Complete the True Blue Application and send zip or postal code service areas toÌýTrueBlue@±ØÓ®ÌåÓý.com using the preferred Excel template.
- Purchase from an Authorized ±ØÓ®ÌåÓý Distributor and sell and service majority of ±ØÓ®ÌåÓý brands in product portfolio.(Autotrol, Fleck, ±ØÓ®ÌåÓý, Pentek, and Structural)
- Maintain Google My Business (GMB) rating of 4.0 stars or higher.
- Enroll to the Partner Center at
- Read and agree to the ±ØÓ®ÌåÓý Channel Partner Brand Guidelines and program Terms and Conditions.
- Allow for 5-7 business days for application review and approval status.
WE ARE HERE TO HELP
If you have questions about ±ØÓ®ÌåÓý products, our Technical Support Team is here to help you.
Email:Ìýtech-support@pentair.com
Call:Ìý262.238.4400 / 800.279.9404 (toll free)